Advertisement proposed is described on the appeal form as ‘Provision of a digital LED screen billboard on the western elevation of the proposed car showroom. The advertisement is to be lit internally to a luminance of up to 600cd/m and be used for the purposes of advertising Hyundai Motors products and services. The proposal as submitted comprised a 250sqm sign (22.4m high by 11.2m wide) dwg no: 1743-P-100- K), which was subsequently amended to 200sqm (17.8m high by 11.2m wide) (dwg no:
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Borough Success Rate
In London Borough of Hounslow, approx 39.8% of Other minor developments appeals are successful. (Sample: 231 cases).
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Inspector Profile: Warder S
Archive Data: 45 Decisions
Allowance Rate (Other minor developments)
28.9%
↓ Strict
National Average (Other minor developments)
32.5%
Inspector's Analysis
Appeal Decision
Inquiry Held on 21, 22 and 23 November 2017
Site visit made on 23 November 2017
by Simon Warder MA BSc(Hons) DipUD(Dist) MRTPI
an Inspector appointed by the Secretary of State for Communities and Local Government
Decision date: 15 January 2018
Appeal Ref: APP/F5540/H/16/3152328
Former Alfa Laval Building, Great West Road, Brentford TW8 9AX
The appeal is made under Regu…